Candy. From World Candy Confections. Some observations:

1. The individual “packs” are quite cool. The designs are pretty simple, but with a bit of touching up could be made to look cooler than most real cigarette packs. The brand names are actually better than a lot of the real ones. I’m eating a “Victory” brand now, which makes me think of 1984.
2. Other brand names include Target, Stallion, King, Lucky Lights, and Round-Up. I particularly like Target and King as designs.
3. The “Carton” doesn’t actually say “cigarettes” on there anywhere. I don’t know if that’s a recent development or they never did. I can see why they don’t now.
4. The pieces themselves don’t look nearly as cigarette-y as I remember them. I suspect this was the case before. But in my mouth they look as much like a glorified toothpick as anything.
5. They taste exactly as I remember them.
6. These things used to be relatively ubiquitous. For a time, anyway. It’s not surprising that they mostly went away.