When Popehat mentioned a lawyer ad with a flaming hammer, I said that I wanted to see it. I was expecting something incredibly hokey with a dollop of ironic coolness. When he showed the ad, it was instead an explosion of amazing (with a splash of hokey):

On the other side of the spectrum is the ad that precipitated my discovery of the other, which is one of the worst lawyer ads I have ever seen:

That ad would have been greatly improved with the inclusion of a flaming hammer.